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Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to make the wearer's eyes stand out or look more attractive. Eye shadow can also be applied under eyes ,cheeks or to brow bones. Eye shadow can add depth and dimension to one's eyes, complement one's eye color, make one's eyes appear larger, or simply draw attention to the eyes. Eye shadow comes in many different colors and textures. It is usually made from a powder but can also be found in liquid, pencil, cream or mousse form. Just like other trends, eyeshadow looks also have trends. Civilizations around the world use eye shadow predominantly on females but also occasionally on males. In Western society, it is seen as a feminine cosmetic, even when used by men. In Gothic fashion, black or similarly dark-colored eye shadow and other types of eye makeup are popular among both sexes. In India, eye liner, called Kohl, played a prominent role in various dance forms and ceremonies such as weddings. Many people use eye shadow simply to improve their appearance, but it is also commonly used in theatre and other plays, to create a memorable look, with bright, bold colors. Depending on skin tone and experience, the effect of eye shadow usually brings out glamour and gains attention. The use of eye shadow attempts to replicate the natural eye shadow that some women exhibit due to a natural contrasting pigmentation on their eyelids. Natural eye shadow can range anywhere from a glossy shine to one's eyelids, to a pinkish tone, or even a silver look.

Lipstick is a cosmetic that applies color, texture, and protection to the lips. It contains wax, oils, antioxidants, and emollients. Wax provides the structure to the solid lipstick. Lipsticks may be made from several waxes such as beeswax, ozokerite and candelilla wax. Because of its high melting point, carnauba wax is a key ingredient in terms of strengthening the lipstick. Various oils and fats are used in lipsticks, such as olive oil, mineral oil, cocoa butter, lanolin, and petrolatum. Lipsticks get their colors from a variety of pigments and lake dyes including, but not limited to bromo acid, D&C Red No. 21, Calcium Lake such as D&C Red 7 and D&C Red 34, and D&C Orange No. 17. Pink lipsticks are made by mixing white titanium dioxide and red shades. Both organic and inorganic pigments are employed. Matte lipsticks contain more filling agents like silica but do not have many emollients. Creme lipsticks contain more waxes than oils. Sheer and long lasting lipsticks contain more oil, while long lasting lipsticks also contain silicone oil, which seals the colors to the wearer's lips. Glossy lipstick contains more oil to give a shiny finish to the lips. Shiny lipstick may contain mica, silica, and synthetic pearl particles, such as bismuth oxychloride, to give them a glittery or shimmering shine. Lipstick is made from grinding and heating ingredients. Then heated waxes are added to the mix for texture. Oils and lanolin are added for specific formula requirements. Afterwards, the hot liquid is poured into a metal mold. The mixture is then chilled. Once they have hardened, they are heated in flame for half a second to create a shiny finish and to remove imperfections.

An eyebrow is an area of short hairs above each eye that follows the shape of the lower margin of the brow ridges of some mammals. In humans, eyebrows serve two main functions: first, communication through facial expression, and second, prevention of sweat, water, and other debris from falling down into the eye socket. It is common for people to modify their eyebrows by means of hair removal and makeup. A number of theories have been proposed to explain the function of the eyebrow in humans. One approach suggests its main function is to prevent moisture (mostly sweat and rain) from flowing into the eye. Another theory holds that clearly visible eyebrows provided safety from predators when early hominid groups started sleeping on the ground. Recent research, however, suggests eyebrows in humans developed as a means of communication and that this is their primary function. Humans developed a smooth forehead with visible, hairy eyebrows capable of a wide range of movement. Such eyebrows can express a wide range of subtle emotions – including recognition and sympathy.

Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics. Foundation applied to the body is generally referred to as "body painting" or "body makeup". An issue that can arise when searching for a foundation shade is an inability to find a shade that suits the wearer. This may be because the prospective user cannot tell the undertone of their skin, but it can also be from available products not being light or dark enough to properly match the user's skin tone. Some examples of brands that have wide shade ranges are Fenty Beauty, Bobbi Brown, Hourglass, Maybelline, Nars, and Makeup Forever. When switching from brand to brand, consumers must be mindful of similar shade names for different colors, since the cosmetic industry does not use the Munsell color system. It has been noted that cosmetics brands like Tarte, Beauty Blender, Yves Saint Laurent, and It Cosmetics have limited shade ranges – often making it difficult for individuals with dark skin tones to find a proper match. Time magazine recognized Fenty Beauty's foundation range "made for women of all skin colors and undertones", featuring 40 shades, for addressing these issues by putting it on their 25 Best Inventions of 2017 list. The use of color corrector products can also help to reduce discoloration.

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